webcentsmagazine.com March 2022 edition view in browser
Saving Time and Extending Your Reach with Social Media Scheduling Tools
Why should you be considering a Social Media Scheduling Tool? The right tool can help you to utilize your most precious resource – time in the most profitable way possible. Creating posts for each of your social media accounts individually can take up a lot of time – and let's be honest, as much as we'd like to be on top of this important aspect of promoting to our customers – most of us probably aren't very consistent in posting. Choosing the scheduling right tool for your business comes down to which social channel you use, the features offered and your comfort level with the user interface ... [READ MORE]
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3 Technology Trends Transforming the Retail Industry
As an online creative retailer - you know how important the right technology is to meeting your business goals and serving your customers in the way they want to interact with your business. It can be a bit overwhelming to say the least. Our customers have become savvier about shopping online and more brick-and-mortar shops have added eCommerce shops in the past couple of years than ever before. These changes to how we shop have driven some opportunities that smart retailers are incorporating to grow their businesses ... [READ MORE]
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"Link in Bio" - is it Helping You Build Your Business?
Here's the thing about Instagram – you only have one place to include a link in your info – or "Bio". Links aren't allowed in posts - this is also true for TikTok, unlike Facebook, Pinterest, or Twitter, or other platforms which do allow links in posts. So how do you make that one and only link - work effectively for your business? You could just add a link to your website's home page hoping that those that click on the link will explore your website and become a customer – but is that the most effective link you could add? ... [READ MORE]
subscriber exclusive
What is Omnichannel Retailing and How can I use it to Grow My Business?
You may have heard the term "Omnichannel Retailing" used in describing online retailing but what does that really mean? Boiled down - it means to provide a consistent shopping experience with your customers at every touch point with your business - across all your selling and social platforms. That means that all your social channels, your website, your blog and anywhere else online that your meet and greet customers - is designed in such a way that the connections are on brand and a seamless as possible ... [READ MORE]
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Around the Web
Google Mail Email Blocking - How is this Impacting Your eCommerce Shop?
Do you have Gmail users in your list? Use the guidelines in this article help ensure messages are delivered as expected to Gmail's inbox. The tips in this article reduce the likelihood that Gmail blocks your messages ... [READ MORE]
Avoid the Spam Folder in 10 Easy Steps
The war against SPAM is on! Internet Service Providers (ISPs) are waging an endless war against the spammers who invade our mailboxes. If your marketing results suffer because you struggle to reach inbox space consistently, keep reading and learn 10 foolproof steps for avoiding the SPAM folder ... [READ MORE]
7 Facebook Messenger Marketing Strategies You Can Try Today
There are now more than 1.3 billion people using Facebook Messenger every month. Yes, billion with a b! Have you considered the possibility of using it for your Facebook marketing? ... [READ MORE]
Did You Miss?
How to Protect Your Ecommerce Store from Payment Fraud
Aside from phishing and hacking, if you accept a fraudulent payment, you could be held financially responsible for the loss. Thankfully, there are steps you can take to help minimize your risk and protect yourself and your customers from digital attacks ... [READ MORE]
Boost your Instagram Following with These Simple Hacks
When you want to grow your followers fast and boost social engagement, you need to go beyond just posting static images. Here are the Instagram hacks that will get your engagement and follower growth soaring ... [READ MORE]
50 Free Marketing Tools Any Small Business Can Use
You're a small business. You need to market your products and service to establish yourself in the market and edge ahead of competitors. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here's 50! ... [READ MORE]
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